Web Design/Social Media Marketing

December 2010 – present                In the Woods with Ron & Jerry

–     Designed website for the television show

–     Developed marketing strategy for using Social Media outlets to promote the show

Campaign Advisor

July 2010 – November 2010                Amie Parsons for (TX) State Board of Education, District 12

Director of Research & Information

2004–present                National Association of Dental Plans Dallas, TX

–       Conduct research among member and non-member companies to produce a series of seven annual reports and one quarterly report.

–       Conduct ad hoc research among member companies to address issues of importance to the stakeholders in the dental benefits industry

–       Write and edit articles for trade journals, consumer publications, and business publications

Account Director

2002–2003                    Flake-Wilkerson Market Insights Little Rock, AR

Business Development.

–       Perform research on companies within the marketplace.

–       Provide marketplace and trend analysis to identify target companies for potential sales opportunities.

–       Seek out and develop relationships with potential new clients

–       Design, implement and manage targeted, direct marketing programs to generate new business.

Client Management.

–       Responsible for complete project management, reporting and analysis.

–       Ensure research projects are designed to meet client expectation

–       Present research results to clients at all levels from middle management up to executive management and company boards of directors

–      Devise actionable recommendations based on research results and present to clients

–      Clients included:

  • ITC/Deltacom
  • LeapFrog
  • Charter Communications
  • Temerlin McClain
  • Cash America International

Market Research/Marketing Consulting

2000–2002                    Percy & Company Baton Rouge, LA

Executive Interviewer / Focus Group Moderator.

–       Conducted approximately thirty focus groups with consumers, real estate professionals, and senior executives, and approximately 50 executive level interviews with engineers, marketing professionals, sales executives and senior executive managers on a variety of topics

Business Development.

Client Management.

–       Clients included:

  • Dallas Morning News
  • Belo Interactive
  • American Heart Association
  • STMicroelectronics
  • Texas Parks and Wildlife
  • Blockbuster Entertainment
  • Gart Sports (Oshman’s)

Senior Research Manager

1999–2000                    Service Strategies International Dallas, TX

Business Development.

Executive Interviewer / Focus Group Moderator.

Client Management.

–        Clients included:

  • Genentech
  • American Heart Association
  • CTX Mortgage, a Centex Company
  • Blockbuster Entertainment
  • Excel Communications

Account Executive

1997–1999                    American Heart Association Dallas, TX

Web Analyst.

–       Responsible for all tracking, reporting and forecasting of web site traffic and for understanding the impact traditional marketing programs on web site traffic.

Financial Analyst.

–       Responsible for financial modeling and pro forma statements related to the Association’s web-based relationship marketing program.

Program Manager.

–       Managed the development of content areas of the Association’s web site.  Oversaw the development of the technology components of the Association’s relationship marketing program.

Senior Research Analyst

1996–1997                    Temerlin McClain Irving, TX

Market Research Analyst.

–       Managed research suppliers, designed research studies, analyzed results and presented results to internal and external clients.

Strategic Consultant.

–       Assisted in strategy development for advertising and direct marketing campaigns based on analysis of primary and secondary research.

Market Research Analyst.

1994–1996                    Kinetic Concepts San Antonio, TX

Executive Interviewer/Focus Group Moderator .

Market Research Analyst.

–       Managed research suppliers, designed research studies, analyzed results and presented results to internal and external clients.

–       Analyzed marketplace to estimate product potential and market size.

–       Used sales data and market research to make sales forecasts.

Market Research Analyst.

1993–1994                    Percy & Company Baton Rouge, LA